Posts Tagged ‘goodnight’

Lila Tov with Lila Toy

June 18, 2009

I know, it might be a little corny…but when trying to come up with my business’s name, it had to be hebrew, and it had to be cute. Those were my pre-requisites.  I had a lot of well meaning friends helping me, but the truth is, when you get it, you know it. After three weeks of batting around all kinds of possibly cleverer, more sophisticated, or just more fun names, Lila Toy was the one that stuck in “gut”.  While talking to my partner who lives in Israel, I went to say good night to her, in hebrew it is Lila Tov, and kidding around I said Lila Toy. What do you know, a NAME is born.

While laughing about this, I realized, isn’t that how we basically do everything that is important to us. How many months do we think of babies name, or what car we will buy, the home we will own? When you see it, hear it, taste it…you just KNOW.  It was most important to me to be PRO ZIONIST, pro Israeli, and totally and completely open and honest regarding sexuality amongst Orthodox women.  It has taken some time to build this relationship.  Countless emails to Rabbis, (some answered, most did not….) Sex Therapist that are themselves Orthodox, and honest talks with the women themselves.  The more I spoke to my clients of choice, assuming I would be teaching them more about my products, the safety factor, the pleasure factor…the more I learned.

What started out as a smart business niche, has changed my entire world.  Religion always was important to me. I grew up in a secular home where being Jewish was just what we were. It didn’t have a PLACE of its own…I was the only one who took it to heart. I placed an incredible amount of self in it.  I am fairly convinced that I came into this world as a card carrying zionist waving the Israeli flag.  What ended up happening while building these relationships is I have taken Religion to a whole new level within myself.  The teacher was TAUGHT. Now, not only do I have my client base that is growing daily, new friends who are wonderful, but I now have a deeper level of meaning and peace inside myself. How blessed I have been.

Meanwhile, back to what this short blog was about. A name is a name is a name. But for every soul out there, remember, much time and heart went into that name.  Respect the name, and the person. Within that respect you will have it come back ten fold.

There you have it. Why my business is called Night Toy, just with a hebrew slant.

Enjoy, be happy and Lila TOY to you all.

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